Comedy is easy; email is hard.
There are no silver bullets. Email should be a full-time position because It’s hard to get people to open an e-mail. This article provides 6 principles and 15 tips to entice people to do just that.
One interesting tidbit: they like messages with less than 50 characters. Who doesn’t?
Six principles
1. Inform
2. Intrigue
3. Entrust
4. Action
5. Empathy
6. Togetherness: (Subject Lines and From Lines Must Work Together)
15 Tips
1. Segment/Personalize:
2. “Brand” Your Subject Line - {Newsletter or Company Name}:
3. Use a Consistent Style:
4. Have Someone Else Write, Edit or Review Subject Lines:
5. Send Subject Lines to Yourself:
6. Use Different Versions for AOL Subscribers:
7. “Listen” – Monitor Your Inbox for Ideas:
8. Track Which Subject Line Types Work Best for You:
9. Think Context – “Google Apologizes”:
10. Know What Might Get Filtered:
11. Test Length – Short Versus Long:
12. Focus – Avoid The Generic and Boring:
13. Write It Early:
14. Push the Envelope (or Inbox as the case may be):
15. Test, Test and Test:
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Posted by: Vincent Flanders
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