Some non-profit organizations are using blogs as a method to give a more personal connection to donors and prospective donors. One of the authors at Performancing.com gives his list of 10 key ingredients for a great blog.
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- Credibility
- Authority
- Passion
- Personality
- Reliability
- Empathy
- Reality
- Unique
- Timeliness
- Membership
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Posted by: Vincent Flanders
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