5th Nov, 2006

Daily Design Discussion for
Tuesday, August 15, 2006

Submitter’s comments: Hurrah. It’s a completely horrendous website!

The name is rubbish to start with (CS stands for Cavity Sliders). Their branding is appalling, apparently the logo on the left (can you distinguish it amongst the vomit splatters of red and black hyperlinks?) should read CS For Doors. According to the brand manager of CS, the parallelograms are supposed to be a “clever brand recognition technique” — in that if it’s difficult to distinguish, it’s easier to remember. Pardon me if I guffaw in his face!

It’s dreadful, I can’t look at it for much longer or I’ll be ill.

Thanks for your time and your fantastic website. I occasionally use it as a way to educate my design students of the worst the internet has to offer.

Vincent’s comments: Guffaw? You have to love anyone who uses the Queen’s English with such relish. Your company logo is extremely important and it needs to be set apart from the other design items. The home page is nothing but images — and a drop-down menu. Thank goodness for that feature or there would be nothing for the search engines to use. Apparently, nobody cares about linking to the site — it has a page rank of zero.7

Cavity Sliders New Zealand

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