Is My Web Site Ineffective?
Checklist 1

Intro | Checklist 1 | Checklist 2 | What do I do now?

This checklist is so simple, anyone can use it to figure out if their web site is ineffective. How is this possible? I’m going to give you the answer to every question.

The answer sheet: If you check the box for any of the questions, your web site is ineffective. Period.

There is a really big problem, though. It takes a great deal of knowledge to fill out the checklist. You have to know how your site is constructed and you have to have a good understanding of web design. If you don’t know what a MARQUEE tag does or that your site’s content came from a Microsoft Word document and was converted to HTML, how can you fill out the checklist?

Note #1:

Apparently, nobody likes to read much, which is why I haven’t put a lot of explanations or outside links in the checklists. I’ve been looking at bad web design for the last 11 years and I’ve only been wrong once. That’s a topic for another day.

Note #2:

Yes, NonProfitTips fails to pass the checklist.

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Checklist 1:

First Impression / Big Picture

We’ve designed our site to meet our organization’s needs (more sales/contributions) rather than meeting the needs of our visitors.
Our site tries to tell you how wonderful we are as an organization, but not how we’re going to solve your problems.
It takes longer than four seconds for the man from Mars to understand what our site is about.
The man from Mars cannot quickly find the focal point of the home page.
The man from Mars cannot quickly find the focal point of the current page.
Our site doesn’t make us look like credible professionals.
Out site doesn’t make visitors feel they can trust us.
Our home page — or any page — takes more than four seconds to load.
Quickly scanning the page doesn’t tell our visitors much about its purpose.
We don ‘t put design elements where our visitors expect them.
We have not eliminated unnecessary design items.
We don’t know which design items are not necessary.
Our site breaks when visited with the Javascript turned off.
Our site breaks because of back-end coding errors.
We say “Welcome to…” on our home page.
Our site is Flash-based (and this is what our site looks like to people without Flash.)
Our site’s navigation is Flash-based.
Our site uses a splash page (unless it’s a liquor, porn, gambling, adult, tobacco, or a multi-lingual / multinational site).
Our site makes visitors register before they can enter.
Our site uses two or more splash pages.
Our site’s TITLE tag is something like “New Document”, “Index” and not the name of your company or other search-engine friendly terms.
Our site has a sound file automatically play in the background when a web page loads, but we’re not a record label or musician
I don’t know if our site looks the same in the major browsers.
Our site doesn’t look the same in different browsers.
The important content does not fit in the first screen.
Our pages have too much/too little white space.
Our site uses pop-up windows.
Our site forces visitors to install weird plugins.
Our site has “Download latest browser” text or buttons.
Our site prominently displays what hardware and software was used to create the site.
Our site’s design was “borrowed” from another site.
Our site doesn’t provide clear instructions on how to perform tasks like ordering, filling out forms, etc.
Our site disables a visiors right-click mouse button because we think we have content worth stealing and that our visitors can’t figure out how to bypass our code.
Our site is based on a template that’s bloated with ugly code, is difficult to maintain, and is, quite frankly, broken.
We don’t identify PDF files with an icon.
We don’t analyze our log files.
We never conduct user testing.

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Text and Links

Our site mixes and matches text sizes on the page.
Our site mixes text colors on the page.
Our site’s text requires people to have special (unusual) fonts on their computers to correctly view our text.
Visitors can’t read our text because it’s too small.
OUR SITE USES LOTS OF WORDS IN ALL-CAPS.
Our site uses scrolling, blinking, fading, or moving text.
The Color Contrast Analyzer says there isn’t enough contrast between text/links and the background.
AccessColor says there isn’t enough contrast between our stylesheet and our page.
Our site uses centered text on more than just headlines.
Our site uses justified text.
Our site use sbrowser-specific tags like .
Our site uses font faces that are not appropriate for our audience — like Comic Sans on a senior citizen site.
Our site has text in the status bar — moving Javascript text.
We have too much/too little text on a page.
Our site uses underlined text. (Only links should be underlined.)
Our site has sideways text.
Visited links don’t change color.
Our links are not clearly labeled.
Our site has too many links in one area.
Our site has too many links.
Our site has lots of dead links.
Our site has lots of dead links and/or no 404 pages.
Our site has lots of complex URLs.
Our site has links consisting of 10-20 words.
Our links are not informative.

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Graphics, Video, Audio

Our logo does not look like it was professionally made.
Our logo is a bad scan of a business card.
Logo is not above the fold. (Yes, this does happen.)
Logo is not on the top of every page and clicking it doesn’t lead to the home page.
If your site has banner ads (especially near the top of the page), keep graphics away from them. People tend to ignore ads and they’ll ignore your graphics.
Our site uses cheap clip art instead of high-quality web graphics.
Our site uses divider bars.
do not use animated divider bar images
Our site uses large (file-size) graphics and they are not pictures of naked and/or dead bodies.
Our site uses graphics that detract from the page.
Our site automatically loads movies instead of using YouTube’s method of only showing movies when people click.
Our site uses a trailing cursor.
Our site uses IE page transitions.
Our site uses “Under Construction” graphics.
Our site doesn’t physically reduce graphics using Photoshop (or other program). Instead, we take a 1200 x 800 pixel photo and manually changing the width and height attributes of the IMG tag to a smaller size.
Out site uses graphics for text.
Our site has an ugly color scheme (red and green, for example).
Our sites’ symbols are not logical. Our shopping cart symbol doesn’t look like a shopping cart.
Instead of calling it a shopping cart, we call it a basket or other silly term.
Our site uses animations gratuitously.
Our site uses animated GIFs.
Our site uses 3-D graphics.
Our site uses gradient images.
Our site uses beveled images.
Our site uses images with shadows.
Our site has flashing graphics that might cause seizures.
Our site uses a background graphic that repeats itself on large-screen monitors.
Our background graphic doesn’t contrast well against the text, making it hard to read.
Our graphics don’t have ALT= attribute text filled in and doesn’t use “” for graphics that are empty.
Our site’s graphics are confusing — they look like ads.
Our site uses moving graphics — falling snowflakes, flying birds — stupidly rendered by DHTML.
Our site doesn’t use color to convey meaning — red text signifies “this is important.”
No one has spent the time figuring out if our color scheme alienates our international users.
Our site has multiple colored areas on the page.
Our site has blocks of ugly colors next to each other (red next to green).
Each page on our site is one big imagemap.
Our site has graphics that suffer from the “halo effect” — dithering that leaves an ugly halo around the image.

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Navigation

We created our site’s navigational system to meet our needs, not our visitors’ needs.
We understand how our site’s navigation works so everybody else probably understands how it works.
We have a page or a popup explains how our navigation works.
A site’s navigation should tell you where you are, where you’re going to go, and how to get back to the home page. Our site’s navigation doesn’t.
Our site uses Mystery Meat Navigation. Example one. Example two.
Our site uses Flash navigation.
A man from Mars could not quickly understand our site’s navigation.
Although people don’t want to learn a new navigational system, we’ve created our own anyway.
Our site uses JavaScript for navigation and it doesn’t degrade naturally for visitors who come with JavaScript turned off.
Our site uses sideways navigation.
We use stupid terms like “stuff” for our navigational links or “Beginning” for “Home.”
Our site doesn’t have shortcuts on the main page to the popular content.
Our site’s navigation is not in the top screen.
Instead of being predictable, our site’s navigation is inconsistent.
Instead of being predictable, our site’s navigational placement is inconsistent from page to page.
Our site’s content is not divided into logical categories and subcategories.
The names of the categories and subcategories are not clear and mutually exclusive on our site.
Our links aren’t clearly labeled and don’t tell you where you’ll end up.
Our links aren’t clearly labeled, don’t tell you where you’ll end up, and say “Click Here.” (may not be suitable for work)
Some/all of our pages require visitors to scroll horizontally.
Our site uses Java navigation.
Navigation graphics are not the same size and/or color.
On our site, you may have to click four or more times to get to the information you want.
We keep people from signing up for expensive conferences.

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Content

We don’t know what content is popular.
Our content is not organized to meet our visitors’ needs.
Our content is not broken down into logical categories.
The content is not understandable by humans and is full of marketing-speak, or jargon, or unexplained acronyms.
The content is not engaging, or relevant, or accurate, or fair and impartial.
We don’t know if our site’s content is appropriate for our audience.
The content really isn’t appropriate for our audience.
We don’t identify non-HTML documents like PowerPoint or Excel.
Our site’s content is not written for the web, but for print media (or other media) and we just transferred it to the web.
Our site’s content is written at a higher or lower readability level than our visitors’ knowledge level.
Our pages are too long. We forget that people skim.
Our site doesn’t have Heroin Content.
Some of our site’s content — graphics and/or text — is considered offensive.
Some of our content — graphics and/or text is considered racially or politically incorrect.
Some of our content — graphics and/or text — is considered offensive to international audiences.
We didn’t hire editor to proofread spelling, grammar, capitalization and content.
We haven’t checked to see we’ve eliminated all “Lorem ipsum” text or other placeholder text and graphics from site — especially from document titles.
Our site uses content that our visitors don’t need to know.
Our site may contain sensitive information the public and/or competitors shouldn’t see.
Our site has sections that are under construction and the public can access them.
Our site has different looks on different pages or sections.
Our site doesn’t have a privacy or legal statement page.
Our site’s content came from Microsoft Word, Powerpoint, etc., documents and then converted to HTML.
Our site has outdated calendar information.
Our site has too many words on a line, making it hard to read.
Our site has too few words on a line, making it frustrating to read.

Intro | Checklist 1 | Checklist 2 | What do I do now?

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